Executive Marketing Dashboards for Marketing Cloud Next
An executive dashboard answers the questions leadership asks in every marketing review. Here is exactly what those questions are and how to build a dashboard that answers them.
Every marketing review with leadership involves some version of three questions:
- "How much pipeline did marketing generate this quarter?"
- "What did we spend, and what did we get for it?"
- "Are we on track to hit our targets?"
If your marketing dashboard does not clearly answer all three in the first 30 seconds, it is not doing its job. Most marketing dashboards fail the first question — they show activity (sends, opens, clicks) instead of outcomes (pipeline, revenue, MQLs).
This guide covers how to build an executive dashboard that answers the questions leadership actually asks.
Question 1: How Much Pipeline Did Marketing Generate?
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