Campaign Approval Workflows in Marketing Cloud Next

Campaigns that skip review reach inboxes with broken personalisation tokens, incorrect suppression conditions, compliance issues, or messaging that was not signed off by the right stakeholders. The cost of a poor approval process is paid in unsubscribes, deliverability damage, and damaged credibility with your audience.

The cost of an over-engineered approval process is paid in campaign velocity — a 5-layer approval chain for a 400-contact email is the wrong tradeoff.

This guide covers how to design a campaign approval process that is appropriately rigorous for the campaign type and risk level, without becoming the thing that prevents campaigns from launching.

The Approval Scope: What Needs to Be Approved

Not all campaign elements carry the same risk. Structure your approval requirements around what can cause damage if it is wrong: